Crave the Unexpected

Steve’s Ice Cream

E-comm solutions for an artisinal direct to consumer delivery band with a flair for the curated

Steve’s, a legacy ice cream brand reinventing itself to highlight the creativity they bring to ice cream flavor pairing. Crave the Unexpected was their vision as they supported artists doing new & novel work that aligned with their approach to their bold ice cream flavors.

To live up to Steve’s Crave the Unexpected vision we built a mobile first experience to highlight their process, their contribution to the arts & their seamless, direct to customer delivery capabilities.

UX/UI
Ecomm Development
Customer Research
Usertesting
Content Strategy
Design Strategy

Site goals

Mobile First

Experience should meet the audience where they are. Design for streamlined focus on product locator & e-comm.

Inspirational

Communicate Steve’s brand voice (Crave the Unexpected) & personality: enthusiastic; unconventional; approachable; ingenious. Show Steve’s as an excited partner of the arts with vision behind their product.

Artisanal

Steve’s site experience should be as unique as the flavors themselves. Product discovery, artist exploration and e-comm should be seamless with a touch of the unexpected.

Customer research

Proto-persona outlining the targeted market

User-journey depicting decision making, potential pain points & point of purchase

Wires

Home page

Product page

Product detail page

Featured artist page

Final designs

Home page

Steves.com homepage is structured to be the introduction to the culture & artisanal edge the company brings to ice cream. Featured on the page is easy access to the e-comm application, stories about the various flavor profiles, artist spotlight & all social spots.