Bridging the gap between user needs and business strategy.
I lead design teams to improve conversion, retention, and adoption while raising product quality and speed.
Bespoke icon set
A custom icon set for JetBlue to give the experience more personality, warmth throughout the journey
Coming soon
Peloton design system
Turned messy product realities into scalable systems that helped teams deliver consistently great work.
Coming soon
Projects
Selected works
Benefits program
Overhauled the look and behavior of a benefits program to celebrate member's status accomplishments.
Progress tracker
Connected the loyalty progress experience to make tier status advancement tangible.
Coming soon
Loyalty promotions
Used gamification to turn everyday flights into momentum toward meaningful rewards.
Driving engagement with emails
Redesigned Hyatt’s member email experience to feel more personalized, engaging, and connected to the travel journey
Coming soon
Coming soon
My philosophy
Good design is how a business performs for its users.
My work has evolved from shaping interfaces to shaping systems. I align teams, processes, and product strategy so performance is measurable, scalable and built to last.
Business Strategy
Bridging creative execution with business KPIs, ensuring every design decision supports technical feasibility and long-term organizational goals.
Systems Architecture
Building scalable design languages and component libraries that maintain visual integrity while reducing development overhead across platforms and teams.
User-Centric
Prioritizing human needs through user research, human experience, and iterative testing loops to ensure meaningful engagement.
Craft
Creating the finer details of bespoke typography, iconography, micro-interactions, and spatial rhythm to create polished, high-fidelity digital experiences.
Experience
Lead Product Designer
JetBlue Airlines
Leading the design strategy for complex loyalty programs. Focused on bridging the gap between user needs and business objectives through systemic thinking, iterative prototyping, and deep collaboration with product management, analysts and engineering teams leading to multi-million dollar revenue growth.
Senior Production Designer
Peloton
Architected scalable design languages, systems, and multi-platform component libraries for ecomm enterprise ecosystems. Spearheading the development of shared design systems shared across 5 teams with 50+ users and reducied engineering handoff time by 40% while ensuring visual consistency across web and mobile surfaces.
UX Designer
Forsman & Bodenfors
Designed highly interactive user interfaces for data-intensive, ecomm & fintech applications. Established core UI components and interaction patterns that defined the early-stage product identity, contributing to a successful Series A funding round through high-fidelity functional prototypes.
Educator
NYC Department of Education
Directed art and design education across diverse classrooms. Focused on translating complex creative principles into structured, repeatable systems through curriculum design and critique as to driving clarity, skill development, and measurable growth.
Let’s Build
Looking for a product designer with a systematic approach to design architectures and polished interfaces? I’m currently open to new opportunities and interesting collaborations.
obryan.nolan@gmail.com