Redesigning Hyatt member communications
Redesigned Hyatt’s member email experience to feel more personalized, engaging, and connected to the travel journey.
Branded icons
A custom icon system designed to bring warmth and personality to every touchpoint of the JetBlue experience.
Peloton design system
Turned messy product realities into scalable systems that helped teams deliver consistent code, design and results on time.
Demystifying airline status
Loyalty, but make it a game
Used gamification to turn everyday flights into momentum toward meaningful rewards.
Member benefits revamped
Selected work
Good design is how a business performs for its users.
My work has evolved from shaping interfaces to shaping systems. I align teams, processes, and product strategy so performance is measurable, scalable and built to last.
Experience
Lead Product Designer
JetBlue Airlines
Leading the design strategy for complex loyalty programs. Focused on bridging the gap between user needs and business objectives through systemic thinking, iterative prototyping, and deep collaboration with product management, analysts and engineering teams leading to multi-million dollar revenue growth.
Senior Production Designer
Architected scalable design languages, systems, and multi-platform component libraries for ecomm enterprise ecosystems. Spearheading the development of shared design systems shared across 5 teams with 50+ users and reducied engineering handoff time by 40% while ensuring visual consistency across web and mobile surfaces.
Peloton
UX Designer
Peloton
Forsman & Bodenfors
Designed highly interactive user interfaces for data-intensive, ecomm & fintech applications. Established core UI components and interaction patterns that defined the early-stage product identity, contributing to a successful Series A funding round through high-fidelity functional prototypes.
Educator
NYC Department of Education
Directed art and design education across diverse classrooms. Focused on translating complex creative principles into structured, repeatable systems through curriculum design and critique as to driving clarity, skill development, and measurable growth.