Nolan O'Bryan
Nolan OBryan
Overhauled the look and behavior of a benefits program to celebrate member's status accomplishments.
Member benefits revamped
Used gamification to turn everyday flights into momentum toward meaningful rewards.
Loyalty, but make it a game
Connected the loyalty progress experience to make tier status advancement tangible.
Demystifying airline status
Coming soon
Peloton design system
Turned messy product realities into scalable systems that helped teams deliver consistent code, design and results on time.
Redesigning Hyatt member communications
Redesigned Hyatt’s member email experience to feel more personalized, engaging, and connected to the travel journey.
Coming soon
Coming soon
Branded icons
A custom icon system designed to bring warmth and personality to every touchpoint of the JetBlue experience.
Coming soon
Coming soon
Selected work
Good design is how a business performs for its users.
I started out just designing interfaces. Eventually I cared less about the screen and more about what was happening around it. How do decisions actually get made, whether the process holds together, or if the product still worked once no-one was watching anymore.
Business impact
I think about whether a design decision actually moves the business forward, not just whether it looks good. That means understanding the KPIs, knowing what's technically feasible, and making sure what ship still makes sense a year from now.
People
I run usability tests, surveys and other methods of user testing to adjust strategies based on what people actually do, the problems they really face and not what I assumed they'd do.
Systems
Building a design language and component library that scales and holds up across teams and platforms, so nobody's reinventing the wheel or quietly breaking something six months later.
Craft
The details are the job, not decoration on top of it. Typography, spacing, motion, the small stuff people feel but don't consciously notice. That's where trust in a product its built.
Experience
Lead Product Designer
JetBlue Airlines
Leading the design strategy for complex loyalty programs. Focused on bridging the gap between user needs and business objectives through systemic thinking, iterative prototyping, and deep collaboration with product management, analysts and engineering teams leading to multi-million dollar revenue growth.
Senior Production Designer
Architected scalable design languages, systems, and multi-platform component libraries for ecomm enterprise ecosystems. Spearheading the development of shared design systems shared across 5 teams with 50+ users and reducied engineering handoff time by 40% while ensuring visual consistency across web and mobile surfaces.
Peloton
UX Designer
Peloton
Forsman & Bodenfors
Designed highly interactive user interfaces for data-intensive, ecomm & fintech applications. Established core UI components and interaction patterns that defined the early-stage product identity, contributing to a successful Series A funding round through high-fidelity functional prototypes.
Educator
NYC Department of Education
Directed art and design education across diverse classrooms. Focused on translating complex creative principles into structured, repeatable systems through curriculum design and critique as to driving clarity, skill development, and measurable growth.
Let’s Build
I design systems that scale together and interfaces that feel considered. If that's what you need, get in touch.
obryan.nolan@gmail.com