JetBlue

Drawing on my leadership experience as an educator, I lead the designers of JetBlue's Design & User Experience team which spearheads strategic, cross-functional projects, delivers customer focused experiences that impact business goals, & fosters design consistency across product teams with the focus continually on customer usability.

• Led quarterly initiatives to optimize product adoption & improve our user experiences delivering new loyalty members while working closely with cross-functional teams across engineering, product & customer success leaders teams to drive experimentation, A/B testing with personalization strategies to enhance user engagement & remove friction points

• Created product prototypes through user research to enhance visibility & engagement, refactored content & user journeys for better performance & integrated tactics from disparate channels to ensure optimal presentation & alignment with user needs

• Continually iterated on digital products & site placements to drive an additional $1M in quarter revenue 

• Initiated strategies to better target users through segmentation for improved personalization & targeting so that the marketing organization could achieve stretch revenue targets

• Provided consensus reaching opportunities while challenged with roadblocks & ambiguity when presenting to technical & non-technical senior stakeholders & c-suite members

• Crafted bespoke UI elements contributing to the development of a cohesive visual identity

• Fostered junior designers in the development of their collaborative & presentation skills through hands-on collaborative projects

Forsman & Bodenfors

A fast moving creative agency with over 380 people working in 8 offices, in 6 countries, on 3 continents, with 100+ Cannes Lions between offices, I had the opportunity to work on branded digital experiences across apps, mobile systems, web applications, communication systems & live events.

• Delivered six e-comm site brand refreshes, one banking app pitch & a revamped email ecosystem by leveraging current design trends & best practices  to deliver high-quality project solutions

• United agency & client team stakeholders to identify achievable goals based on data & research resulting in reduced project timelines

• Led user research initiatives to discover user insights & align client goals with user-centric solutions

• Provided clear, functional developer guidelines through comprehensive wireframes & interactive prototypes

• Presented design solutions to executive-level client & agency C-level stakeholders

Throughout my tenure as a design educator I have equipped 1,000+ students with creative confidence, critical thinking skills & real-world design experience. Through hands on projects rooted in contemporary issues I encouraged students to develop confidence in ambiguity, creativity despite limits & growth while starting at the beginning.

• Developed visual design curriculum equipping students with practical skills fostered through hands-on projects

• Established objectives, defined achievable goals & implemented personalized strategies for student achievement

• Ensured student success through dedicated mentorship, assessments & constructive feedback

• Managed art department budget and procurement of materials, tools & supplies

• Forged strategic partnerships with external programs to secure financial support & enhance student engagement

• Mobile UX/UI certification, 2016

• Master of Science in Art & Design Education, 2010
  (Thesis: Art & Design education in War Torn Societies)

Bachelor of Fine Arts: Art & Technology, 2005