The Official Drink of Childhood
TruMoo
A website upgrade for a childhood favorite
A beloved chocolate milk brand gets a facelift with its new message for parents & kids: Kid Harder. The Official Drink of Childhood wants to remind parents of the nutrition value of chocolate milk when compared to other kid’s drinks. Chocolate milk fuels play and helps kids - Kid Harder.
UX/UI Design
Ecomm Design
Brand Strategy
Content Strategy
Art Direction
Site goals
Clear
Allow customers to browse products and find the information they are after quickly and easily.
Contemporary
Kids aren’t boring and neither should our redesign. Using existing assets provide moments of unexpectedness to communicate The Official Drink of Childhood.
Wireframes
Project learnings
Prioritize
Ease of use takes precedence over flashy functionality
Streamline IA
With a small product catalog, minimize navigation redundancies
Embrace elegance
Especially when assets are short
Agency - Forsman & Bodenfors
Client - Trumoo
Role - UX designer
