Ideas with wings
JetBlue
An airline built on trust & safety with a dash of fun
Working across varying products within a brand is a great way to become intimate with the nuances of a Fortune 500 company. I have worked alongside marketing, brand, security, loyalty (& more) teams in the JetBlue multiverse to deliver quality end-to end products for market.
In addition to JetBlue digital products I have managed & worked shoulder to shoulder with developers to ensure streamlined systems for brand guidelines, component libraries, typographic stylings & color management.
Product Design
Prototyping
User Research & Testing
Content Strategy
UX/UI
Digital Strategy
Systems Design
Design System Management
Marketing Partnerships
Route map
Overview
Updatethe route map from a series of PDFs to an interactive map that allows for direct ticket purchase, advanced search capabilities & multiple options for viewing the entirety of JetBlue’s flight catalogue.
Enhancements
Multiple view modes provide different search methods based on users preference.
Interactive design shows all available destination names & routes from the user’s origin point with travel preference filter options.
User can view destination details & purchase tickets directly from route map.
UI improvements help refine & display search results.
Bag calculator
Overview
Across the airline industry bag fees are a becoming reality of flying. To provide customers with the utmost transparency & flexibility I built a way for users to plan future travel & even eliminate the potential step of paying for baggage at the airport leaving more time for Sbarr.
Clear UI allows backend service to accurately calculate luggage cost across various bag categories & services.
Progressive disclosure results show:
- Line items for all baggage, assistive devices & speciality items
- Ability to change currency
- Comparison between pre-pay option & at airport pricing
Design system management
I work across product teams to devise, implement, manage & ensure the benefit of our design system is shared across JetBlue platforms. This system delivers a streamlined process between designers & developers that enables JetBlue products to be brought to market efficiently while exceeding expectations.
