Swedbank
Exploration into a lifestyle savings app
Overview
Swedbank operates financial institutions throughout Sweden, Latvia, Estonia and Lithuania. With changes to the Swedish retirement system, Swedbank wanted to create a different kind of savings app to educated citizenry and encourage personal savings and investment that were replacing the state-funded pension system.
Our team treated money as a means to an end, not the end itself. What goals did you want your money to work for? How much would you need and how could you get there? This app would help you get there regardless of whether you’re a novice or financier.
Studio: Forsman&Bodenfors
Contribution: User research, content strategy, concept framework, user flows, interaction design
