Crave the Unexpected
Steve’s Ice Cream
E-comm solutions for an artisinal direct to consumer delivery band with a flair for the curated
Steve’s, a legacy ice cream brand reinventing itself to highlight the creativity they bring to ice cream flavor pairing. Crave the Unexpected was their vision as they supported artists doing new & novel work that aligned with their approach to their bold ice cream flavors.
To live up to Steve’s Crave the Unexpected vision we built a mobile first experience to highlight their process, their contribution to the arts & their seamless, direct to customer delivery capabilities.
UX/UI
Ecomm Development
Customer Research
Usertesting
Content Strategy
Design Strategy
Site goals
Mobile First
Experience should meet the audience where they are. Design for streamlined focus on product locator & e-comm.
Inspirational
Communicate Steve’s brand voice (Crave the Unexpected) & personality: enthusiastic; unconventional; approachable; ingenious. Show Steve’s as an excited partner of the arts with vision behind their product.
Artisanal
Steve’s site experience should be as unique as the flavors themselves. Product discovery, artist exploration and e-comm should be seamless with a touch of the unexpected.
Customer research
Proto-persona
User-journey
Wires
Final designs
Home page
Steves.com homepage is structured to be the introduction to the culture & artisanal edge the company brings to ice cream. Featured on the page is easy access to the e-comm application, stories about the various flavor profiles, artist spotlight & all social spots.
Find Steve’s
We provided customers with options to find stores nearby who carry Steve’s or order directly from the website.
Product page
Product pages share flavor, ingredient, allergy, & nutrition details and provide option to purchase.