Tech to improve patient care
RubiconMD
Using technology to connect primary care physicians, specialists and patients
I was asked to create a splashpage to highlight the healthcare start-up’s energized approach to patient-specialist consultations - their technology dramatically reduces patient wait time for specialist referrals. To ramp up their series funding, RubiconMD asked for a brand refresh around their digital properties.
This splashpage was meant to be the unveiling of RubiconMD’s new look while providing information for primary care physicians, specialists & potential investors.
UX/UI
Design Strategy
Content Strategy
Art Direction
The Altruist
RubiconMD’s digital style guide was established to inspire trust while placing the brand in the technology sphere. Their target audience is primary care physicians and specialists so it was important that the site steamlined & clean with pops of brand flourish.
Splashpage sections
Sticky header providing ever present login/singup option with hero image.
Sectors & services of current clientele.
General product description with demonstration of technology.
Further product breakdown & highlights of service.
Value statement provided by service client.
Quantitative bona fides highlight service capablity with another callout to join.
